Pay Rates in Marketing & Sales Field

Compensation in the Marketing & Sales Field, 20th Edition
Survey Summary

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Summary of the 158-page Compensation in the Marketing & Sales Field, 20th Edition survey report of 29 benchmark jobs from Abbott, Langer Association Surveys. The following describes the national median total cash compensation for 21 benchmark jobs, and the factors affecting salary (Geographic Area, Type of Employer, Number of Employees in the Organization, Annual Sales Volume, and Supervisory/Managerial Responsibility).

The composite highest-income practitioner reported in this field (salary plus cash bonus and/or cash profit-sharing) is the President "A" (defined as a chief executive officer who has a financial interest or is owner of the firm) of a firm which manufactures aerospace/aircraft/electrical/electronics products, a retailer, an advertising agency, a professional services firm, a service business, or a paper/paper products manufacturer. The firm has 10,000 or more employees; has a total annual sales/budget of $1 billion or more; and is headquartered in or near Chicago, Washington (DC/MD/VA), Detroit, Hartford (CT), Los Angeles/Long Beach, or Minneapolis/St. Paul. While the median President "A" has a total annual income of $300,000, the highest-income individuals reported in this group make well over $1,000,000.

Far toward the other end of the income spectrum, customer service representatives have a median income of $20,800. Earning as little as $12,192, the lowest-paid employees in this group usually are employed by manufacturers of aerospace/aircraft/electrical/electronics products, health care organizations, retail/wholesale firms, advertising/direct marketing/marketing research agencies, or service businesses; and are headquartered in or near Salt Lake City/Ogden, Greensboro/Winston-Salem/High Point (NC), Sacramento, St. Louis, or Minneapolis/St. Paul, or outside the metropolitan areas studied in Wisconsin, Nevada, or Virginia.

These composites represent the briefest possible "boil-down" of the voluminous data provided on over 5,500 employees in 29 benchmark marketing/sales-related jobs regarding the salary ranges, current salaries, bonuses/commissions/cash profit-sharing, total annual cash compensation, and such demographic variables as: region, state, and metropolitan area in which the individual is located; type of employer; total number of employees; annual sales volume; and supervisory/managerial responsibility. Copies of the tightly-packed, 158-page Compensation in the Marketing and Sales Field, 20th Edition, are available for $650.00 through our On-Line Order Form or from Abbott, Langer Association Surveys, 1725 I Street NW, Suite 300, Washington, DC 20006 (Telephone: (877) 210-6563, Fax: (877) 239-2457).

The median total cash income of some of the other benchmark jobs included in the survey report are:

The income relationships reported above may be distorted slightly, since some of these benchmark jobs were reported more frequently in organizations of one size, while other benchmark jobs were reported more frequently by larger or smaller organizations. This may also be true for type of organization, geographic location, and supervisory/managerial responsibility. This possible defect is corrected in the complete survey report by reporting income for each benchmark job overall and with "break-outs" by each demographic variable.

Geographic Area

Overall, executive jobs are compensated best in the southwestern and southern states and worst in the Rocky Mountain and north central states. Those in the midwestern, northeastern, and Pacific states fall between these two groups.

The highest overall median income for marketing and sales executives are in Detroit, San Francisco/Oakland, Nashville, Dallas/Ft. Worth, St. Louis, and Atlanta, or outside the metropolitan areas studied in Virginia and Tennessee. In ascending order, the lowest median incomes in metropolitan areas are found in Salt Lake City/Ogden, Phoenix, Minneapolis/St. Paul, Honolulu, and Albany/Schenectady/Troy. Naturally, many other demographic variables are also involved to account for this great spread in incomes.

For non-executive personnel, the highest median total annual incomes are found in San Francisco/Oakland, Albany/Schenectady/Troy, Orlando, Kansas City, Cleveland, Norfolk/Virginia Beach/Portsmouth, Miami, and Denver/Colorado Springs, or outside the metropolitan areas studied in New Hampshire and Florida. In ascending order, the lowest median incomes are found in the metropolitan areas of Salt Lake City/Ogden, Detroit, Greensboro/Winston-Salem/High Point, or New Orleans, or outside the metropolitan areas studied in Nevada, Delaware, or South Carolina.

Type of Employer

Overall, the highest median incomes for marketing and sales executives were found among manufacturers of aerospace/aircraft/electrical/electronics products, paper products/printing/publishing, professional services firms, and construction/land development/engineering firms. The lowest median incomes were found among educational institutions, health care organizations, and advertising/direct marketing/market research agencies. Service businesses and retailers fall between these two groups.

The highest median incomes for non-executive marketing and sales employees were found among construction/land development/engineering firms, manufacturers of aerospace/aircraft/electrical/electronics products, and paper products/printing/publishing companies. The lowest median incomes were found among educational institutions, advertising/direct marketing/market research agencies, health care organizations, and retailers. Professional services and service businesses fall between these two groups.

Number of Employees in the Organization

As might be expected, median incomes for marketing and sales executives increased regularly as the size of the organization increased (following a decline after firms with under 25 employees) from 25-99 employees to 10,000 or more employees. Median income among non-executive marketing and sales employees does not correlate strongly with number of employees.

Annual Sales Volume

This variable correlates strongly with income for many marketing and sales executives. The median incomes of marketing and sales executives were 82% higher in manufacturing firms with annual revenue of $1 billion or more than in those with under $25 million, and 43% higher in non-manufacturing organizations. Among non-executive marketing and sales employees, median incomes correlate well with this variable in manufacturing firms but not in non-manufacturing firms.

Supervisory/Managerial Responsibility

This demographic variable is a good predictor of the compensation in the marketing and sales field. On an overall basis, the compensation of sales & marketing executives tends to correlate strongly with the number and type of employees supervised or directed. For example, directing the activities of 50 or more of both creative/sales/other professional-level employees and clerical personnel/customer service representatives/telephone sales representatives results in a median income 112% higher than supervising under 10 such employees.

Buy the 158-page survey report, Compensation in the Marketing & Sales Field, 20th Edition, described on this page for $650. The report is IN STOCK and can be shipped out within two business days. The mean, median, 1st and 3rd quartile, and 1st and 9th decile data for base salary, bonus/commission/profit sharing, and total annual cash compensation are reported for many demographic variables, including geographic location, type and size of employer, etc. To purchase the report, use our On-Line Order Form, call (877) 210-6563, , fax, or write per the information at the bottom of this page.

Organizations that supplied current compensation and demographic information for the survey report.

• Advanced Management Systems
• Aerospace Display Systems, LLC
• Amarillo College
• Aroostook Mental Health Center
• Austin Company
• Austin Peay State University
• BAA Indianapolis, LLC
• Barnhardt Manufacturing Company
• BBA Nonwovens Washougal, Inc.
• Blackhawk Technical College
• Blue Ridge Paper Products, Inc.
• Centegra Health System
• Central DuPage Health
• Chamber of Commerce of Hawaii
• Children's Home of Jefferson County
• Church Mutual Insurance Company
• Cimbal Research Services
• Cleveland Sight Center
• Con-way Central Express
• Courier News
• Crane America Services
• Crosby Marketing Communications
• Dallas Baptist University
• Deering Hospital
• Delgado Community College
• Derco Aerospace, Inc.
• Des Moines Marriott Downtown
• El Dorado Hospital
• EPX
• Facility Group
• Four Seasons Hotel Los Angeles
• Fulton County Medical Center
• Georgia-Pacific Corporation
• Guard Systems, Inc.
• Hanford Community Medical Center
• Ingham County Medical Care
• Interlochen Center for the Arts
• IPC Systems Engineering, Inc.
• IT Corporation
• Jackson State Community College
• JCPenney Catalog Customer Service Center
• Jiminy Peak
• JLS Mailing Services, Inc.
• Lakeland Tours, LLC
• Leonard, Street and Deinard
• Lewis and Roca, LLP
• Lewis D'Amato Brisbois & Bisgaard, LLP
• Life Care Center of Reno
• Lincoln University of Missouri
• Long Aldridge & Norman, LLP
• LRN - The Legal Knowledge Company
• Marsh Furniture Company
• Memorial Health Center
• Mercer Global Advisors
• Milici Valenti Ng Pack, Inc.
• Miller Nash, LLP
• NAVCO Security Systems
• New England Mechanical Services, Inc.
• News & Observer Publishing Company
• Nitto Denko America, Inc.
• North American Membership Group
• Nussbaum
• Omaha Public Power District
• Pacific Bay International, Inc.
• Paradise Valley Hospital
• Paul W. Marino Gages, Inc.
• Pressure Chemical Company
• Public Radio International
• Questar
• Raytel Medical Corporation
• Resort at Squaw Creek
• Rhatigan Student Center
• Roman, Inc.
• Sales Executives, Inc.
• Shook, Hardy & Bacon, LLP
• Ski Windham Operating Company
• Solutran
• Southwest Virginia Community College
• Spectra Group
• Square D Company, Schneider Electric
• St. Mary's Home of Erie
• Stearns & Wheler Environmental
• STS Consultants, Ltd.
• Tidewater Staffing
• Topa Insurance Group
• Treatment and Learning Centers
• Turbine Engine Components Textron
• Twin Lakes Center, d/b/a Lutheran Retirement Ministries
• Wackenhut Corporation
• Western Textile Companies
• Worksource for Dallas County
• World Resources Company